About Otomotion
97.5 OTOMOTION is PT.Radio Safari Bina Budaya, joined within Otomotif Group-Kompas Gramedia.
97.5 Otomotion debuted on July 4, 2005 and located at Gedung KONTAN, Jl.Kebayoran Lama No.1119 Jakarta Selatan, telephone: 02153667980 ext.3040, facsimile 02153667977.
97.5 Otomotion broadcasts with an Adult Contemporary Hits (play 80s to today’s hits) and on air material which consists of Entertainment, Lifestyle, Business and automotive.
97.5 Otomotion listeners are unisex, 50 % Ladies and 50 % Gentlemen with an age demographic of 25 to 35 years of age and a middle up economic status.
97.5 Otomotion is on air every day for 24 hours non stop broadcasting daily and weekly programs and creating creative programs in conjunction with the wishes of the client.
Your Personal Life and Music Station
Why Otomotion?
As a part of the biggest media institution in Indonesia, we came up with creative and innovative ideas on the broadcasting industries which supported by the Media Group and held major events in Jakarta.
Our services are audiences friendly and brings up solution in an entertaining way.
With the tagline of “YOUR PERSONAL LIFE AND MUSIC STATION”, we succeeded of making numerous heavy listeners and targeting the right audiences profile in the city within our first year only.
Our differentiation with the competitors are the music play list, the broadcaster and the contents which combines middle-up class lifestyle with automotive flavor.
Audiences Profile
97.5 Otomotion calls its listeners as MOTIONER.
A motioner is a person with middle-up class status, aged 25-35 years (with age bias of 20-40 years old), unisex with an open minded attitude, mobile, dynamic, career oriented, young spirit, loves to socialize, living single or marriage, well-planned, smart, ambitious, flexible, consumptive, enjoys music and urban life style with automotive hobbies.
ON AIR
THE MUSIC
97.5 Otomotion plays ADULT CONTEMPORARY HITS
We play music from the 80s to today’s hits.
The music genre consists mostly Pop and TOP 40 Hits.
Within our daily play hits, we have special music program such as Indonesia, Jazz, Rock and Classic Disco hits and lead as the best special program compared to our competitors and supported with regulars off air events.
Regular Events
A.MONTHLY
HAIL TO THE ROCK
A tribute concert for the rock legends such as Rolling Stones, U2, Genesis, Aerosmith, The Beatles, Bon Jovi, Pearl Jam, Radiohead, The Police, etc. With line up best bands and guest stars.
JAZZ CORNER
Jazz music session at the Lounge in Jakarta supported by Komunitas Jazz Kemayoran.
BEAT ADDICT
Party at the hippest club in Jakarta
B.YEARLY
OTOBURSA
The biggest automotive exhibition in Indonesia, packed with entertainment and community social responsibility (GOES GREEN CAMPAIGN)
Advertise With Us!
List Of Clients (Since July 2005 – May 2008)
Automotive
BMW, Nissan, Suzuki, Chevrolet, Toyota, Daihatsu, Audy
Dunlop, Goodyear, MB Tech, Shell, Castrol, TOP 1, Pertamina, Prolong, MY GREEN OIL, BAJAJ, Yamaha, Ford, SolarGard, GTRadial, Honda
Consumer Goods
Gudang Garam, Teh Botol Sosro, WINGS Group, Pepsodent, Rexone For Men, Neurobion
Telecommunication
XL, SMART, Nokia, Telkomsel
Banking
BRI
Restaurants and Cafes
Planet Hollywood, D’Place, News Café, 9 Clouds, Flo Lounge, Polo Campero, HOT ROD, Trainz Café, Tipsy.
OTHERS/Events
Malaysian Tourism Board, IIMS, Java Jazz Music Festival, AF3, A1GP, Fitness First, Andre Laurent, Versace, L’oreal, BioTherm, Sanctum Spa, POLO Black, Celine Dion Perfume, Pierre Cardin, Swiss Army, etc.
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